Aaron Pierce

Aaron Pierce serves as Managing Director at JF2 Capital and is responsible for sourcing, executing and monitoring all JF2 Capital portfolio companies. Prior to joining JF2 Capital, Aaron worked at J.P. Morgan advising large family offices, entrepreneurs and corporate executives in Texas, Louisiana, Arkansas and Oklahoma on investment management and portfolio construction. Aaron received his Bachelor of Science in Business Administration in Finance from the University of Arkansas. Aaron serves on the Board of Lemonade Day Dallas, Capital For Kids Connect Board, and is frequently a guest lecturer and judge for Business Plan competitions at SMU, TCU, and the University of Texas at Dallas. Additionally, Aaron serves on the Host Committee for Great Investors’ Best Ideas. He resides in Dallas, Texas with his wife, Kelsey, and enjoys traveling and mentoring aspiring business owners in the Dallas community.